Live sports production is complex, fast-moving, and unforgiving. Multiple video streams, data feeds, graphics, and timing signals all arrive simultaneously and often out of sync. Mobii was built to solve a problem the industry had long accepted as inevitable: reconciling that chaos after production had already begun.
Instead, Mobii chose a different approach, solving synchronization at the very start of the pipeline. In doing so, the company fundamentally changed how live sports content can be produced, scaled, and distributed.
Mobii's PRISM platform takes a single production feed and turns it into personalized streams, automated highlights, and interactive viewer experiences, powered by Synthetic Intelligence enhanced by AI capabilities and a patented frame-accurate synchronization technology.
Full stack solution across eight products:
The hardest challenge Mobii faced wasn’t building the technology; it was proving it under real broadcast conditions. Live sports don’t allow for testing environments, so early deployments had to work.
Those first live implementations with major sports organizations like South African Rugby Union, NASCAR, HBO Max and INDYCAR on Fox Sports became defining moments for the company. Each deployment validated the decision to solve synchronization at ingest and raised the bar for what the platform needed to deliver next. The result was not just market credibility, but a foundation for continued innovation.
Every tool in the market tried to fix synchronization at the end of the pipeline, after the damage is done. We chose to solve it at the beginning, before any processing starts. That decision is what separates Prism from every alternative in the market.
Oakville was a deliberate choice for Mobii. The town's location draws from one of North America's strongest technology and media talent pools, while offering the quality of life that helps retain people long-term. GO train and highway access are central to supporting a team that works across time zones and travels to events globally.
Mobii is expanding into new sports verticals, with active deployments underway across motorsport, tennis, and golf, while continuing to scale the PRISM platform across new markets and broadcast partners.
As demand for live sports content continues to grow faster than traditional production infrastructure, Mobii is scaling its platform to meet that constraint: one production input, multiple simultaneous outputs, automated.
Oakville remains central to that growth, with the company formalizing its North American sales operation locally and building the team around it.
